Throughout BeachBody’s history, Carl Daikeler has served as the company’s Chairman and Chief Executive Officer. As a co-founder, Daikeler has had a hand in the company’s development from day one. Along with Jon Congdon, he launched the company based on a shared vision of helping folks reach their full fitness potential at home. This vision led to the development of the partners’ first product, which was a fitness tape called 8-Minute Abs.
Daikeler has relied on his previous product development and marketing experiences over the years as he has progressively moved BeachBody forward with the creation of new products. Its most popular weight loss and fitness products have included Shakeology, P90X, INSANITY, 21-Day Fix and Body Beast.
In addition to growing BeachBody’s offerings over the last two decades, Carl Daikeler steered the company toward innovative marketing practices. He optimized the full power of social media platforms for marketing purposes well ahead of the times. This includes the use of brand ambassadors on social media platforms and the use of major influencers.
In 2019, BeachBody faced pandemic-related challenges as well as new opportunities. A growing number of individuals were looking for varied workout options at home because of the gym shutdowns. While some found their solution in competing products from Peloton and Nautilus, others found these options to be cost-prohibitive. In an effort to meet the need for affordable products, Carl Daikeler edged the company forward with the development of BeachBody On-Demand. It gave subscribers the option to view 80 unique workouts online and to access nutrition guidance.
It is clear that Carl Daikeler has been a strong guiding force in BeachBody’s evolution over the years. His efforts have contributed to the company’s current annual revenue of $1 billion and its current net value of $2.3 billion.